Samantha Mudd has been the Managing Director of Phoenix Software since 2009 and brings nearly 30 years of software reseller and leadership experience. Having worked in the software industry all her working life, Sam has had held senior roles at global high-profile vendors such as WordPerfect, Novell Inc, and Trustmarque Solutions (now part of Capita plc). Promotion to the Phoenix Board took place in June 2009 with a remit to safeguard profitability while pursuing an aggressive growth strategy in the midst of a tough global downturn. Nine years on, sales have trebled, and the portfolio of IT solutions that Phoenix offers has increased considerably to include cloud and transformation, infrastructure and storage solutions.
Managing more than 170 staff, Sam was named Business Leader of the Year in 2018 at the prestigious Women in IT Awards, with the judges stating that the way she retains staff played a major part in her winning the award. Indeed, Sam sees her primary role is to steer the company through the fast pace of change that both customers and the IT channel are faced with, and to remain agile and innovative. Sam works alongside a Senior Management Team that is focused on Phoenix offering long-term partnership value and customer success at all times.