Management Team

Sam Mudd

Managing Director

Samantha Mudd has been the Managing Director of Phoenix Software since 2009 and brings nearly 30 years of software reseller and leadership experience.  Having worked in the software industry all her working life, Sam has had held senior roles at global high-profile vendors such as WordPerfect, Novell Inc, and Trustmarque Solutions (now part of Capita plc). Promotion to the Phoenix Board took place in June 2009 with a remit to safeguard profitability while pursuing an aggressive growth strategy in the midst of a tough global downturn. Nine years on, sales have trebled, and the portfolio of IT solutions that Phoenix offers has increased considerably to include cloud and transformation, infrastructure and storage solutions.

Managing more than 170 staff, Sam was named Business Leader of the Year in 2018 at the prestigious Women in IT Awards, with the judges stating that the way she retains staff played a major part in her winning the award. Indeed, Sam sees her primary role is to steer the company through the fast pace of change that both customers and the IT channel are faced with, and to remain agile and innovative. Sam works alongside a Senior Management Team that is focused on Phoenix offering long-term partnership value and customer success at all times.

Sam Mudd

Paul Emms

Finance Director

Paul started his career qualifying as a chartered accountant with Price Waterhouse (now PwC) where he spent eight years. He then spent six years working in senior Finance roles at both BT PLC and Bradford & Bingley, before joining Phoenix Software in 2004. Now with 14 years’ experience in the business, Paul has responsibility for our Finance, HR, Contracts & Legal functions as well as executing complex projects and shaping strategy.

Paul Emms

Clare Metcalfe

Operational Director

Clare Metcalfe joined Phoenix Software in 1997, bringing experience from her previous ten years’ in the IT industry within sales and purchasing roles. She has had held a number of senior management positions within the company before being appointed to the Board of Directors in 2018.  Her responsibilities span the Operations and Systems Development departments, as well as IT governance standards.  Clare is committed to delivering optimum customer service by ensuring continual improvement across our systems and processes.

Clare Metcalfe

Darren Goldsborough

Chief Technology Officer

Darren Goldsborough has worked in IT for almost 30 years, delivering a wide range of projects covering infrastructure, storage, networking, security and compute. Darren started programming when he was nine years old – so there was only ever one career path for him and he has worked for the likes of Hoskyns/CapGemini, the UK Atomic Energy Authority (UKAEA), Prudential Insurance, Barclays Bank PLC and HSBC Bank PLC. Then, in late 2001, Darren brought this experience to Phoenix Software where he has been the IT Director and more recently the CTO. He has been instrumental in providing technical solutions and knowledge across a wide customer base and provides extensive pre-sales support for the Phoenix Account Managers.

Darren Goldsborough