Sam Mudd - Managing Director
Samantha Mudd has been the Managing Director of Phoenix Software since 2009 and brings over 30 years of software reseller and leadership experience. Having worked in the software industry all her working life, Sam has had held senior roles at global high-profile vendors such as WordPerfect, Novell Inc, and Trustmarque Solutions (now part of Capita plc). Sam holds a BSc Hons degree in Psychology from the University of Nottingham.
Managing more than 220 staff, Sam was named Business Leader of the Year in 2018 at the prestigious Women in IT Awards and in 2019 Phoenix continued to win both Global and UK awards with VMware and other strategic partners such as Microsoft. Since joining the Board in 2009 with a remit to safeguard profitability and pursue an aggressive growth strategy during a tough global downturn, Phoenix sales have quadrupled and the portfolio of IT solutions that Phoenix offers has increased considerably to include cloud and transformation, infrastructure and managed services.
Indeed, Sam sees her primary role as steering the company through the fast pace of change that both customers and the IT channel are faced with while remaining agile and innovative. Sam works alongside a Senior Management Team that is always focused on Phoenix offering long-term partnership value and customer success.