Management Team

Phoenix is led by a highly qualified and experienced team, with a clear vision and a track record of delivering strong growth.

Their collective experience and effective leadership has been key in making us the forward thinking, customer and employee-focused business that we are today.

Sam Mudd - Managing Director

Samantha Mudd has been the Managing Director of Phoenix Software since 2009 and brings over 30 years of software reseller and leadership experience. Having worked in the software industry all her working life, Sam has had held senior roles at global high-profile vendors such as WordPerfect, Novell Inc, and Trustmarque Solutions (now part of Capita plc). Sam holds a BSc Hons degree in Psychology from the University of Nottingham.

Managing more than 220 staff, Sam was named Business Leader of the Year in 2018 at the prestigious Women in IT Awards and in 2019 Phoenix continued to win both Global and UK awards with VMware and other strategic partners such as Microsoft. Since joining the Board in 2009 with a remit to safeguard profitability and pursue an aggressive growth strategy during a tough global downturn, Phoenix sales have quadrupled and the portfolio of IT solutions that Phoenix offers has increased considerably to include cloud and transformation, infrastructure and managed services.

Indeed, Sam sees her primary role as steering the company through the fast pace of change that both customers and the IT channel are faced with while remaining agile and innovative. Sam works alongside a Senior Management Team that is always focused on Phoenix offering long-term partnership value and customer success.

Paul Emms - Finance Director

Paul started his career qualifying as a chartered accountant with Price Waterhouse (now PwC) where he spent eight years. He then spent six years working in senior Finance roles at both BT PLC and Bradford & Bingley, before joining Phoenix Software in 2004. Now with 14 years’ experience in the business, Paul has responsibility for our Finance, HR, Contracts & Legal functions as well as executing complex projects and shaping strategy.

Clare Metcalfe - Operational Director

Clare Metcalfe joined Phoenix Software in 1997, bringing experience from her previous ten years’ in the IT industry within sales and purchasing roles. She has had held a number of senior management positions within the company before being appointed to the Board of Directors in 2018.

Her responsibilities span the Operations and Systems Development departments, as well as IT governance standards. Clare is committed to delivering optimum customer service by ensuring continual improvement across our systems and processes and is currently leading an integrated digitisation strategy for all departments.

Darren Goldsborough - Chief Technology Officer

Darren Goldsborough has worked in IT for almost 30 years, delivering a wide range of projects covering infrastructure, storage, networking, security and compute. Darren started programming when he was nine years old – so there was only ever one career path for him and he has worked for the likes of Hoskyns/CapGemini, the UK Atomic Energy Authority (UKAEA), Prudential Insurance, Barclays Bank PLC and HSBC Bank PLC.

Then, in late 2001, Darren brought this experience to Phoenix Software where he has been the IT Director and more recently the CTO. He has been instrumental in providing technical solutions and knowledge across a wide customer base, helping IT leaders develop suitable strategies for business transformation using relevant technologies within their organisation.

Keith Martin - Sales Director

Keith has a Business Degree from the University of Lincolnshire and Humberside and started his IT Career as a Marketing Executive for a Microsoft partner over 20 years ago. Moving to Phoenix Software in 2001, Keith has spent the last 18 years working with and delivering innovative solutions across the UK Public Sector.

Since 2011 Keith has been focused specifically on Local and Regional Government, NHS, Bluelight and Central Government and during some of the most challenging times that the UK Public Sector has ever faced he has successfully grown the business and now oversees a team of 98 heads. Keith is a business leader in technology who has been an effective role model for all his team members and has over the 18 years demonstrated leadership and business achievements that have inspired many of young graduates who have joined Phoenix in recent years. In March 2019 he was appointed Phoenix Sales Director.

Within the Public Sector itself Keith has a reputation of working with customers to help them meet the financial and technological challenges that they face whilst improving and enhancing the services that they have to deliver.

Craig Taylor - Cloud Solutions Manager

Craig is passionate about helping Public Sector organisations use digital technology to improve their services and deliver better results for staff and citizens.

He holds a BSc Hons in Computer Science from University of Strathclyde and has enjoyed a diverse and rewarding career in IT and business, focusing predominantly on the Microsoft technology stack. Craig has proven experience in both established channel partners and Systems Integrators as well as founding and running a high-tech start-up with both a UK and global presence.

Craig enjoys supporting others develop their careers and was given the Strathclyde People Award in 2014 for Services to Entrepreneurship and Mentoring and currently volunteers as the Chairman and Trustee of Community Counselling, a Yorkshire based charity who support vulnerable people.

Ben Rayner - Solutions Business Manager

Ben Rayner has worked in the IT industry for almost 20 years, initially managing IT infrastructure teams at various organisations and helping them to define their IT strategies whilst focusing on using IT as an enabler to increase the bottom line.

Ben decided to use the expertise he had learnt to assist other organisations and initially set up his own IT consultancy practice, before moving his skills across to Phoenix Software. At Phoenix he continues to provide agnostic advice to customers on their IT strategies and on IT transformation solutions.

David Chamberlain - General Manager of SAM Services

David joined Phoenix in 1997 providing expertise and advice on software volume licensing agreements before heading up our Software Asset Management division in 2002.

With 17 years’ hands-on experience in the ITAM arena, working directly with large multi-national organisations, Health Authorities and Public Sector customers, David is now the General Manager of SAM Services at Phoenix Software. Within the group is also the primary contributor of required functionality in the License Dashboard Platform of products and David works closely with License Dashboard’s enterprise customers and Authorised Service Provider partners across the globe as Senior Vice President.

Jonny Scott - Vendor Alliance Manager

Jonny entered the world of IT at the age of 17. After working in Corporate Sales for 3 years, Jonny moved to a more strategic role at Phoenix within the business development team managing bids and vendor relationships. After building up the skills and knowledge to understand the relevant technologies that fit different sectors, Jonny became the Vendor Alliance Manager at Phoenix.

Jonny and his team manage a portfolio of over 650 vendors. Jonny’s aim is to find the perfect balance between value and cutting-edge technology for Phoenix customers. Jonny now has 12 years of industry experience under his belt working within the channel.

Ben Murden - Marketing Manager

Ben has two decades in the IT industry, delivering both online and offline campaigns across all platforms to meet business goals and objectives.

Joining Phoenix in 1999 as a Graphic Designer, Ben has evolved over the years into a fully-rounded marketing professional, before being promoted to Phoenix Marketing Manager early in 2018, reporting directly to the MD.

With his background in creative design, Ben takes projects from inception to execution and can identify the correct strategy based on the subject, audience and goals – while increasing the brand profile and revenue. His passion for digital marketing is evident in everything he does and both vendors and strategic partners often comment on his incredibly positive attitude to ‘make things happen’.

Policies & ISO Accreditations

Phoenix Software has been certified by BSI to ISO 9001 Quality Management and ISO/IEC 27001 Information Security Management under certificate numbers FS 554112 and IS 620034.

We are also hold the Cyber Essentials certification and are part of the Disability Confident Committed scheme.

Recent Blog Posts

04-12-2019 – Every day, digital technology enables us to push the boundaries of the public services we deliver, creating a stronger and……
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03-12-2019 – In his latest blog Dax Scutt, Education Sales Manager at Phoenix, takes a look at Artificial Intelligence and how it……
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– Next in our series of ‘Women in IT’ blogs is Sam Mudd, Managing Director of Phoenix… How long have you……
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©2019 Phoenix Software All Rights Reserved. Phoenix Software Limited is a company registered in England and Wales, with company number 02548628 and VAT number GB 755 3490 15. Registered Office Address - Bytes House, Randalls Way, Leatherhead, KT22 7TW

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