Management Team

Sam Mudd - Managing Director

Samantha Mudd has been the Managing Director of Phoenix Software since 2009 and brings over 30 years of software reseller and leadership experience.  Having worked in the software industry all her working life, Sam has had held senior roles at global high-profile vendors such as WordPerfect, Novell Inc, and Trustmarque Solutions (now part of Capita plc). Sam holds a BSc Hons degree in Psychology from the University of Nottingham.

Managing more than 220 staff, Sam was named Business Leader of the Year in 2018 at the prestigious Women in IT Awards and in 2019 Phoenix continued to win both Global and UK awards with VMware and other strategic partners such as Microsoft. Since joining the Board in 2009 with a remit to safeguard profitability and pursue an aggressive growth strategy during a tough global downturn, Phoenix sales have quadrupled and the portfolio of IT solutions that Phoenix offers has increased considerably to include cloud and transformation, infrastructure and managed services.

Indeed, Sam sees her primary role as steering the company through the fast pace of change that both customers and the IT channel are faced with while remaining agile and innovative. Sam works alongside a Senior Management Team that is always focused on Phoenix offering long-term partnership value and customer success.

Clare Metcalfe - Operational Director

Keith Martin - Sales Director

Keith has a Business Degree from the University of Lincolnshire and Humberside and started his IT Career as a Marketing Executive for a Microsoft partner over 20 years ago. Moving to Phoenix Software in 2001, Keith has spent the last 18 years working with and delivering innovative solutions across the UK Public Sector.

Since 2011 Keith has been focused specifically on Local and Regional Government, NHS, Bluelight and Central Government and during some of the most challenging times that the UK Public Sector has ever faced he has successfully grown the business and now oversees a team of 98 heads. Keith is a business leader in technology who has been an effective role model for all his team members and has over the 18 years demonstrated leadership and business achievements that have inspired many of young graduates who have joined Phoenix in recent years. In March 2019 he was appointed Phoenix Sales Director.

Within the Public Sector itself Keith has a reputation of working with customers to help them meet the financial and technological challenges that they face whilst improving and enhancing the services that they have to deliver.

Ben Rayner - Director of Managed Services and Solutions

Ben Rayner has worked in the IT industry for almost 20 years, initially managing IT infrastructure teams at various organisations and helping them to define their IT strategies whilst focusing on using IT as an enabler to increase the bottom line.

Ben decided to use the expertise he had learnt to assist other organisations and initially set up his own IT consultancy practice, before moving his skills across to Phoenix Software. At Phoenix he continues to provide agnostic advice to customers on their IT strategies and on IT transformation solutions.

Jonny Scott - Vendor Alliance Manager

Jonny entered the world of IT at the age of 17. After working in Corporate Sales for 3 years, Jonny moved to a more strategic role at Phoenix within the business development team managing bids and vendor relationships. After building up the skills and knowledge to understand the relevant technologies that fit different sectors, Jonny became the Vendor Alliance Manager at Phoenix.

Jonny and his team manage a portfolio of over 650 vendors. Jonny’s aim is to find the perfect balance between value and cutting-edge technology for Phoenix customers. Jonny now has 12 years of industry experience under his belt working within the channel.