Driving ITAM Success: five essentials top IT leaders need to prioritise in 2025
3 minute read
Darren Moore
September 8th, 2025
To lead effectively in 2025, your organisation must sharpen its focus on ITAM success, and ServiceNow is central to making that happen. But simply owning the platform isn’t enough. You need clear priorities, clean data, and practical execution to unlock real value.
5 steps to ITAM success
1. Centralise your asset data
Fragmented data across spreadsheets, departments, and systems creates blind spots. ServiceNow’s Configuration Management Database (CMDB) becomes your single source of truth for all IT assets, including hardware, software, and cloud services.
With a unified dataset, you can:
- Automate discovery and inventory
- Eliminate duplicates and outdated records
- Standardise naming conventions
- Validate data regularly with stakeholders
Clean data is the foundation of every ITAM success story.
2. Automate the asset lifecycle
Manual asset processes are error-prone and resource-heavy. Use ServiceNow workflows to automate every stage of the lifecycle:
- Procurement: trigger purchase orders and approvals
- Deployment: assign devices with pre-set configurations
- In-life: track maintenance, warranties, and changes
- Retirement: securely decommission assets and reclaim licences
Automation boosts accuracy, saves time, and ensures consistency, critical for long-term ITAM success.
3. Track usage, not just ownership
Licensing costs add up quickly, especially if software goes unused.
Use ServiceNow’s software asset management (SAM) to:
- Monitor usage by user, team, or department
- Flag underused licences
- Reallocate assets based on actual demand
- Inform smarter renewal and procurement decisions
This transforms your programme from reactive to proactive and drives measurable ITAM success.
4. Align ITAM with cyber security
Unmanaged assets are a growing security risk. By integrating ITAM with your security strategy, you gain full visibility into your digital estate.
With ServiceNow, you can:
- Identify and isolate rogue devices
- Link assets with patch/vulnerability management tools
- Prioritise incident response based on business impact
This alignment strengthens compliance and supports sustainable ITAM success.
5. Build stakeholder alignment
ITAM success depends on collaboration. Finance, HR, IT, security, and procurement all have a role to play.
Use ServiceNow to:
- Align assets with budgets and chargeback processes
- Sync onboarding/offboarding with provisioning
- Surface non-compliant assets to security teams
- Give stakeholders customised dashboards and KPIs
When everyone sees value, everyone contributes, and that’s when ITAM success becomes a shared goal.
ITAM success in 2025 isn’t about more tools
It’s about using the right ones, the right way. With ServiceNow and a focused strategy, you can streamline processes, reduce waste, and turn ITAM into a strategic business enabler.
Ready to unlock the full potential of ITAM?
We’ll help you deliver smarter, connected strategies that drive ITAM success across your organisation.
About the author
Darren Moor, Head of ServiceNow.
Darren’s extensive experience in IT asset management and software asset management has been instrumental in guiding clients through digital transformation initiatives. Darren’s leadership has been pivotal in establishing Phoenix’s strategic partnership with ServiceNow, enabling the delivery of innovative IT solutions that enhance productivity and optimise service delivery for customers.