Is the housing sector ready for AI?
3 minute read
Phoenix Software
August 6th, 2025
AI is everywhere, and housing is no exception. But are housing associations truly ready to unlock its potential? In our new report, created in partnership with the National Housing Federation (NHF), we uncover how housing providers are approaching AI in 2025.
AI is no longer a future concept, it’s already transforming how organisations operate, streamline services, and make decisions. But in the housing sector, many associations are still figuring out how to embrace it.
That’s why Phoenix, in partnership with the NHF, conducted a nationwide survey to understand the current state of artificial intelligence in housing. The findings…
Curious to know how many are already using AI?
The answer might surprise you. While some housing associations have already started using AI in their day-to-day operations, many are still researching, testing the waters, or unsure how to get started. Smaller organisations are facing challenges, especially when it comes to time and resource.
The biggest challenge?
It’s not just budget or technical complexity. The number one barrier cited was a lack of internal expertise, with 80% of respondents expressing low confidence in their organisation’s AI knowledge. Without the right skills, even the most advanced tools struggle to get off the ground.
Despite this, the appetite for AI is growing.
Housing teams clearly see the potential. From increasing efficiency and improving customer experience to unlocking better decision-making, AI has a powerful role to play. And many organisations are keen to free up staff from repetitive tasks so they can focus more on residents.
But governance is lagging behind.
AI adoption is happening, but without clear policies or training, housing providers risk moving forward without a strong foundation. Governance, strategy, and staff confidence are areas that still need serious attention.
So where do we go from here?
The purpose of this report wasn’t just to get an insight into the sector. Phoenix, alongside the NHF, are using these findings to suggest a path forward for housing. So you know what to do, and how to do it to get the most out of AI technologies. From pilot projects and staff training to AI governance frameworks and leadership buy-in, there are actionable insights for any housing provider looking to get started with AI.
- Want to find out where your organisation stands, and how others are overcoming the same barriers?
- Interested in real-life quotes from housing professionals navigating AI adoption right now?
- Curious which AI solutions are already delivering results for housing teams?
Download the full report to find out
This is your roadmap for moving from AI interest to action and ensuring that your organisation is ready for the future.
About the author
Phoenix Software
Phoenix enables digital transformation in the workplace, empowering UK public sector organisations to innovate and transform with cloud and hybrid infrastructures, data, AI, security, and collaboration tools. By understanding its customers’ goals, Phoenix delivers outcome–focused IT solutions that make a difference to the lives of employees, service users, and communities.
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