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Proven financial and economic benefits: Windows 365 Link 

4 minute read

Phoenix Software

August 8th, 2025

Proven financial and economic benefits: Windows 365 Link 

4 minute read

Phoenix Software

August 8th, 2025

A new study by Forrester, commissioned by Microsoft, highlights the transformative financial and personal benefits of Windows 365 Link.  

In order to better understand the real uses and benefits of the device, Forrester interviewed 212 IT decision-makers and end-user managers with experience in using Windows 365 Link. One of these decision makers is Dan Bowker, Cloud Endpoints Solutions Lead at Phoenix.  

“There’s not another device that integrates into the compliance engine of Microsoft Intune like Windows 365 Link does.” 

Dan Bowker quoted in ‘New technology: The Projected Total Economic Impact™ of Windows 365 Link 

Windows 365 Link is the first Cloud PC device purpose-built by Microsoft for Windows 365, and it became generally available in April 2025. Link has been a transformative device for organisations with frontline, shift-based, or dynamic office workers that are struggling to maintain security on shared devices.    

The Forrester study reveals that Link can increase project ROI by up to 195%, with several additional benefits:

  • User productivity increases: 22%-30% of unproductive time is reduced due to more responsive experiences and fewer hardware issues
  • Security measures enhanced: devices operate without local data, adminless users, passwordless authentication, and automatic updates
  • Lower hardware expenses: transitioning from traditional desktops to Windows 365 Link with a projected six-year lifecycle estimates savings of $758K – $1.2M.
  • Reduction in IT time required: switching from traditional desktops results in up to 90% less time for provisioning and decommissioning, and up to 30% less for maintenance tasks
  • Onboarding time shortened: new desk-based knowledge workers are onboarded up to one week sooner

“It’s the setup that really blows everyone away. The setup’s fast. It takes minutes — I’d even say seconds.” 

Dan Bowker quoted in ‘New technology: The Projected Total Economic Impact™ of Windows 365 Link 

Organisations have been needing a solution to track user activity, improve compliance, and boost efficiency. Windows 365 Link comes at the perfect time to prevent data breaches and audit failures in organisations that work from shared PCs. 

Traditional Windows thin clients have historically been painful. Many needed specialised imaging tools and could take days or even weeks to configure at scale. Management was often tied to clunky on-premises servers with limited flexibility. Updates were a challenge due to OS write-filters, and with many running LTSB or LTSC, staying current or compliant quickly became an issue. On top of that, the rigid hardware lifecycle locked organizations into complexity from both a management and cost perspective. 

Windows 365 Link isn’t here to replace every PC. It’s designed for specific, high-impact scenarios where simplicity, security, and rapid access are essential. 

It’s ideal for frontline workers, shared desks, call centres, and classrooms. Anywhere users need to log in, reach their Cloud PC, and get started. 

“I’ve been doing this for a very long time and, previously, it would take us days or weeks to get a device image ready to do something like this. The Windows 365 Link device is very much a no fuss, clean experience. It’s easy for IT, and easy for users.” 

Dan Bowker quoted in ‘New technology: The Projected Total Economic Impact™ of Windows 365 Link 

Talk to us about Windows 365 Link 

Ready to explore the benefits of Link for your organisation? We offer an exclusive loan programme, allowing you to have exclusive evaluation of the device over the course of 28 days. Get in touch today to find out more.

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About the author

Phoenix Software

Phoenix enables digital transformation in the workplace, empowering UK public sector organisations to innovate and transform with cloud and hybrid infrastructures, data, AI, security, and collaboration tools. By understanding its customers’ goals, Phoenix delivers outcome–focused IT solutions that make a difference to the lives of employees, service users, and communities. 

Follow Phoenix Software on LinkedIn.