What is DMARC and why do you need it?

We all use our emails every day and with over five billion email accounts worldwide there is no channel with a wider reach. So, it’s no surprise that 95% of all hacking attacks and data breaches involve email.

This is the area where Domain Based Authentication Reporting and Conformance (DMARC) adds value. DMARC not only provides full insight in email channels, it also makes phishing attacks visible. DMARC can help your organisation to mitigate the impact of phishing and malware attacks, prevent spoofing, protect against brand abuse, scams and avoid business email compromise.

What is DMARC?

DMARC is an email validation system designed to protect your company’s email domain from being used for email spoofing, phishing scams and other cyber crimes. When a domain owner publishes a DMARC record into their DNS record, they will gain insight into who is sending email on behalf of their domain. This can then be used to get detailed information about the email channel. With this information a domain owner can get control over the email sent on the organisations behalf.

As a website owner, you want to know for sure that your visitors and customers will only see emails that have legitimately been sent on behalf of your organisation. Therefore, we see DMARC as a must for every domain owner.

How can DMARC help your organisation?

Your organisation and your customers could be being harmed by malicious emails which appear to be sent on your behalf. DMARC can help you block these. With DMARC you can gain a detailed insight into your email channel and based on these insights you can then work on deploying and enforcing an effective DMARC policy.

When an effective DMARC policy is enforced, you will be protected against:

  • Phishing attacks seemingly sent from your organisation
  • Brand abuse and scams
  • Malware and ransomware attacks
  • Spear phishing and CEO fraud within your organisation

With a DMARC Analyzer you gain full insight into your email channel. Forensic reports will be received in almost real-time, with aggregated reports afterwards. However, the most important benefit of DMARC is that a 100% reject policy will prevent malicious actors from sending email on behalf of the domains you own. This will protect you against brand abuse and scams that can tarnish your reputation and lead to direct losses for your organisation, your customers and partners.

Read our Datasheet to find out more
Ben Murden
Ben Murden

Ben has over two decades in the IT industry, delivering both online and offline campaigns across all platforms to meet business goals and objectives. Joining Phoenix in 1999 as a graphic designer, Ben has evolved over the years into a fully-rounded marketing professional, before being promoted to Phoenix Marketing Manager early in 2018, reporting directly to the MD. With his background in creative design, Ben takes projects from inception to execution and can identify the correct strategy based on the subject, audience, and goals – while increasing the brand profile and revenue. His passion for digital marketing is evident in everything he does, and both vendors and strategic partners often comment on his incredibly positive attitude to ‘make things happen’.

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